BIZ SERIES: The big mistake small businesses make on social media

Attention business ladies: You have so much opportunity right now. The power that small business has over big business is that you have the ability to build genuine relationships with people. 

You have the superpower of being able to humanize your business. 

That is your unique ability and people don’t buy products or services – they buy YOU.

And that’s powerful.

I really wanted to talk about this topic in particular today because I see so many small businesses out there not making the impact they could be making on social media. 

In this episode I talk about using social media as the relationship building tool that it is, about sharing your story and why that’s so powerful when it comes to building community and ultimately trust with your clients. 

If your audience isn’t seeing who you are and what you’re about and why, I can tell you right now that your business isn’t going to create the true impact it can.

So sis, what are you doing to build your community and foster great relationships?


[3:35]: The power that small business has over big business is the ability to build relationships and humanise the service you offer.

[6:00]: You don’t have to be “professional”. People want to be your friend and when you don’t humanise your social media, nobody can connect with you.

[8:00]: People don’t buy your product or service, they buy you. They want to be your friend.

[9:30]: I do a lot of audio and visual because I want people to know what they’re getting. I want people to know who I am.

[11:00]: The biggest thing as a small business is that people need to know, love and trust you.

[12:15]: If people don’t trust you, you’re not going to make money. What are you doing for your audience to know, love and trust you?

[14:00]: I share my story because I want to connect with people who were struggling like I was so that I can help them.

[16:45]: Use social media for the relationship building tool it is. Keep telling your story so that people can know you. Weave your story into everything you do.

[19:20]: How can you get your audience to know, like and trust you? How do you want to make people feel?

[21:00]: Listen to my free training on why you’re not making money in your business

[22:00]: Join me for the 2021 Sistahood program!

Books mentioned in this episode:

The Thank You Economy by Gary Vaynerchuk

Start with Why by Simon Sinek

Where To Find Erika: